For decades, corporate balance sheets have been managed in predictable ways. Companies would hold cash reserves to ensure liquidity, allocate a portion to government bonds to preserve capital, and occasionally use short-term instruments to optimize returns. This traditional approach worked well in a world where inflation was moderate, interest rates were stable, and the U.S. dollar reigned unchallenged as the global store of value. But that world has changed. Cash no longer preserves purchasing power, bonds carry both low yields and high risks, and inflation erodes balance sheets faster than ever. A new model is emerging, and it is led by Bitcoin.
The shift began with pioneers like Strategy in the United States. Instead of watching its cash reserves devalue, the company decided to make Bitcoin the central pillar of its treasury strategy. Today, MicroStrategy holds more than 600,000 BTC, transforming its equity into a powerful proxy for Bitcoin exposure. Investors now view the company not only as a software firm but as a Bitcoin treasury vehicle, and the market has rewarded it with a valuation that reflects this bold move.
In Asia, Metaplanet has taken a similar path, adapting the model to a di
Standard 21 is carrying this revolution forward in Spain and the Spanish-speaking world. Our vision is simple: to build a corporate treasury where Bitcoin is not an afterthought or speculative bet, but the core reserve asset. By doing so, we are creating a new standard—one that combines the security of institutional custody, the rigor of European regulatory frameworks, and the upside potential of the world’s most scarce digital asset.
Why does Bitcoin make sense as a treasury asset?
First, scarcity. With a hard cap of 21 million coins, Bitcoin o
Second, liquidity. Bitcoin trades around the clock, across every major market in the world, with deep pools of capital. For a corporate treasurer, this means flexibility without sacrificing accessibility.
The shift began with pioneers like Strategy in the United States. Instead of watching its cash reserves devalue, the company decided to make Bitcoin the central pillar of its treasury strategy. Today, MicroStrategy holds more than 600,000 BTC, transforming its equity into a powerful proxy for Bitcoin exposure. Investors now view the company not only as a software firm but as a Bitcoin treasury vehicle, and the market has rewarded it with a valuation that reflects this bold move.
In Asia, Metaplanet has taken a similar path, adapting the model to a di
fferent cultural and regulatory environment. By placing Bitcoin on its balance sheet, the company has positioned itself as a local champion of this new corporate treasury paradigm. Together, these pioneers demonstrate that the Bitcoin treasury model is not bound by geography but is instead a global movement, reshaping how companies think about capital allocation. Standard 21 is carrying this revolution forward in Spain and the Spanish-speaking world. Our vision is simple: to build a corporate treasury where Bitcoin is not an afterthought or speculative bet, but the core reserve asset. By doing so, we are creating a new standard—one that combines the security of institutional custody, the rigor of European regulatory frameworks, and the upside potential of the world’s most scarce digital asset.
Why does Bitcoin make sense as a treasury asset?
First, scarcity. With a hard cap of 21 million coins, Bitcoin o
ffers something that no fiat currency can: programmed supply. While central banks expand money supply at will, diluting the value of existing cash, Bitcoin’s issuance schedule is immutable. Second, liquidity. Bitcoin trades around the clock, across every major market in the world, with deep pools of capital. For a corporate treasurer, this means flexibility without sacrificing accessibility.
Third, performance. Over the past decade, Bitcoin has outperformed every major asset class, o
When comparing the old model with the new one, the contrast is striking. Traditional treasuries hold cash, which is guaranteed to lose purchasing power, or bonds, which provide low returns and carry interest rate risk. A Bitcoin treasury, by contrast, embraces volatility in the short term but captures asymmetric returns in the long run. It shifts a company’s posture from defensive to o
The implications go far beyond financial performance. Companies with Bitcoin treasuries often trade at premium valuations because investors assign a higher multiple to firms whose balance sheets hold appreciating assets. In other words, the market recognizes that Bitcoin not only strengthens the treasury but also enhances the equity story. Access to capital also improves.
A company with Bitcoin on its balance sheet becomes a magnet for global investors who want exposure to Bitcoin but prefer regulated equity markets over direct ownership. And then there is brand power. Being recognized as “the Bitcoin treasury company” in a given market creates a powerful moat, one that competitors cannot easily replicate without years of strategic
commitment.
This is where Standard 21 stands. By building Spain’s first Bitcoin treasury company, we are not just allocating capital—we are creating a financial architecture designed for the 21st century. We partner with tier-one custodians to safeguard assets, collaborate with leading banks and auditors to ensure transparency, and provide proof of reserves so that investors can see and verify what we hold. In doing so, we bridge the gap between Bitcoin’s global potential and the local trust required to unlock capital in Spain and beyond.
What Strategy achieved in the U.S., and what Metaplanet is doing in Asia, Standard 21 is bringing to Europe and the Spanish-speaking world. The logic is simple yet transformative: just as holding cash once symbolized prudence and stability, holding Bitcoin will soon symbolize foresight and strength. Corporate balance sheets of the future will not be defined by fiat, bonds, or
short-term instruments. They will be defined by Bitcoin. And that future is already unfolding.
ffering a long-term store of value with unmatched upside. Finally, strategic signaling. A company that holds Bitcoin is not only protecting its balance sheet but is also sending a powerful message to investors: we understand the future, and we are positioning ourselves ahead of it.When comparing the old model with the new one, the contrast is striking. Traditional treasuries hold cash, which is guaranteed to lose purchasing power, or bonds, which provide low returns and carry interest rate risk. A Bitcoin treasury, by contrast, embraces volatility in the short term but captures asymmetric returns in the long run. It shifts a company’s posture from defensive to o
ffensive, from preserving capital to growing it. The implications go far beyond financial performance. Companies with Bitcoin treasuries often trade at premium valuations because investors assign a higher multiple to firms whose balance sheets hold appreciating assets. In other words, the market recognizes that Bitcoin not only strengthens the treasury but also enhances the equity story. Access to capital also improves.
A company with Bitcoin on its balance sheet becomes a magnet for global investors who want exposure to Bitcoin but prefer regulated equity markets over direct ownership. And then there is brand power. Being recognized as “the Bitcoin treasury company” in a given market creates a powerful moat, one that competitors cannot easily replicate without years of strategic
commitment.
This is where Standard 21 stands. By building Spain’s first Bitcoin treasury company, we are not just allocating capital—we are creating a financial architecture designed for the 21st century. We partner with tier-one custodians to safeguard assets, collaborate with leading banks and auditors to ensure transparency, and provide proof of reserves so that investors can see and verify what we hold. In doing so, we bridge the gap between Bitcoin’s global potential and the local trust required to unlock capital in Spain and beyond.
What Strategy achieved in the U.S., and what Metaplanet is doing in Asia, Standard 21 is bringing to Europe and the Spanish-speaking world. The logic is simple yet transformative: just as holding cash once symbolized prudence and stability, holding Bitcoin will soon symbolize foresight and strength. Corporate balance sheets of the future will not be defined by fiat, bonds, or
short-term instruments. They will be defined by Bitcoin. And that future is already unfolding.